Central is where neighborhood meets downtown, old meets new, modern meets traditional and farm meets table. Located in the hip LoHi neighborhood the design called for an eclectic approach. Although the building is new the design evokes a sense of the past too. Old boxcar wood, tin ceilings and Edison bulbs mixed with concrete, custom metal work and bold features like the “HOT” sign give the space a warm, industrial, modern feel.
The graphic identity echoes the use of textures in the space by using letterpress cards, etched menus, and a rubber stamp. All inspired by traditional elements pulled from old fruit and vegetable labels and the corner butcher shop.
The inspiration and nostalgia of the past is carried through in the food. Using quality ingredients and timeless dishes with a modern twist and presentation. The menu is seasonal and uses local vendors when possible. Central is American eats, neighborhood community, with urban sophistication.
We teamed up with Sprocket Architecture to create the Central concept.