Smart Cow Yogurt Bar wanted to do more than just sell yogurt, they wanted to make a difference. Entering the booming trend of self serve yogurt two years late they needed a concept that went beyond self-serve yogurt purchased by the pound. They needed to separate themselves from the “herd” both graphically and strategically.
BottleRocket developed a concept inspired by the dairies of the Midwest with a visual identity built on fun geometric shapes, featuring custom illustrations, typography, patterns, and color palettes.
We collaborated with Sprocket to create a unique environment and a better customer experience. BottleRocket created environmental graphics, custom signage, packaging, apparel and website.